01 Sep Marketing Experiments 2: September Free Tutorial

You’ve designed and run an experiment to determine the lift relative to a base case for various changes in marketing activities. Fantastic! But how does one extrapolate the results from the experiment to estimate the net economic impact of a change of a marketing variable? That’s the content of Marketing Experiments 2 module, this month’s free tutorial from MBTN Academy. We’ll use three contexts to illustrate simple extrapolation approaches: geography, channels, and seasonality.

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Best regards,
Your Team at MBTN Academy

We hope you enjoy this month’s tutorial on calculating the potential economic impact of a marketing decision based on marketing experiment results.

Best regards,
Your Team at MBTN Academy

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