MBTN Authors

Paul has consulted, served on the board of directors, and taught executive education programs for many global companies. His work has been published in 10 books and more than 70 articles, including The Wall Street Journal, Harvard Business Review, and the Journal of Marketing. Paul is also co-author of these ground-breaking resources: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning, and Getting Multi-Channel Distribution Right.

Raj teaches Marketing Technology Products, Marketing Strategy, and Marketing Analytics at Darden. His research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing, and the global political economy and has appeared in several journals including The Review of Economics and Statistics, Journal of Marketing, Journal of Marketing Research, Marketing Science and the Harvard Business Review. Raj is also a co-author of the book Cutting Edge Marketing Analytics and the creator of the popular Marketing Analytics offering on Coursera.

Tom previously served as the founding Executive Director of the Samuel Zell Lurie Institute for Entrepreneurial Studies, Senior Associate Dean at the Ross School of Business, and Vice President for Development and Executive Officer for the University. He has received awards for teaching excellence and service to the University. Tom’s books include Modern Marketing Research, Principles of Marketing, Cases in Marketing Management, and Promotional Strategy. He is former Chair of the Board of the American Marketing Association, former editor of the Journal of Marketing, and founding editor of the Journal of Public Policy and Marketing.

Professor Smith-Brolo is a member of the Faculty Council and teaches in the full-time bachelor and master professor in the areas of corporate finance, corporate and business strategy, management processes, project formulation and evaluation, production and inventory planning and control, quantitative methods, business and process simulation, and business dynamics.

Ron teaches the required Marketing course in the MBA and Executive MBA programs, the Pricing elective, and numerous Executive Education programs. His research and writing have appeared in the Wall Street Journal, Washington Post, BusinessWeek, Fortune, and Forbes, as well as in leading marketing and finance journals such as the Journal of Marketing Research, Management Science, and Marketing Science. He is also co-author of Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning.

Scott teaches undergraduate and graduate courses in Human Resource Management, Business Ethics, and Business and Society/Corporate Social Responsibility. He is certified as an SPHR by the Human Resource Certification Institute and as SCP by the Society of Human Resource Management.

Neil’s research investigates the measurement of marketing performance and the accounting/marketing interface. Neil is the Chair of the Marketing Accountability Standards Board advisors. He is co-author of Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance. Wharton School Press. Neil provides information on decision-making and marketing at www.neilbendle.com including details on the use of marketing metrics.

GG developed and currently teaches the popular Marketing Metrics and Marketing Research courses at both the undergraduate and MBA level at UNT. He is widely published in many academic publications, including the Journal of Business Research, Journal of Marketing Education, and other journals. GG received the AMA national award for Innovative Excellence in Marketing Education in 2005.

Phil taught the Marketing and Quantitative Analysis courses in Darden’s MBA and Executive Education classrooms. His research focuses on the areas of direct marketing and decision modeling. He has written or co-written over 40 journal articles, more than 80 Darden cases and several textbooks. He is co-author of Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.

Samantha has led corporate leadership and business acumen simulations with companies such as General Electric, Intuit, Allstate, and Office Depot and was an adjunct faculty at Georgetown University, teaching business sustainability for nine years.  Samantha helped develop the Corporate Environmental Management Program at the University of Michigan Ross School of Business – now the Erb Institute – and served as its first Assistant Director.

Bob maintained an active research and teaching program that centers on retailing and strategic distribution issues at UAB and was recognized in the Marketing Educator (American Marketing Association, Summer 1997) as one of the Best Researchers in Marketing. He has been designated a Fellow of the Society for Marketing Advances in recognition of a lifetime of service and achievement.

Alexander was an Associate Professor of Industrial Engineering at The National Technical University “Kharkiv Polytechnic Institute” for 12 years before launching his start-up in robotics and industrial automation. Alexander has developed and taught bachelor’s, master’s and PhD courses in Econometrics, Operational Research, and Informational Technologies in Management. He is the author of more than 40 scientific papers.

Prior to starting MBTN, Stu was President of Interpretive Simulations for 25 years and remains active in several roles within the company. He has co-authored over 10 simulation products including PharmaSim, StratSim, CountryManager, and BizCafe. Stu currently facilitates programs at the Ross School of Business (Michigan) and the Darden School of Business (UVa).  He previously taught at CEIBS, CKGSB, and PVCC.