One of the more popular free learning opportunities on Coursera is Raj Venkatesan's course on Marketing Analytics. Learn more about this course as well as MBTN's role in its original design and follow-on content in this blogpost....
MBTN Academy releases our new module on exchange rates. Covers many topics related to exchange rates including: spot vs. forward exchange rates, factors that impact exchange rates, impact of exchange rates on pricing, costs, and financial planning, hedging against currency risk, cryptocurrencies, and more! MBTN faculty may add to Winter / Spring classes at no charge....
Clip from a Fall 2021 MMA presentation by Stu James on how math anxiety affects learning goals and how MBTN's mastery-based learning system attempts to reduce anxiety leading to better learning outcomes - knowledge retention, topic coverage, more challenging content....
We were thrilled to learn of the recent publication of a research paper on the use of MBTN in an undergraduate Marketing Metrics course. The paper provides a detailed description of how the authors implemented MBTN in both an online and in person format over eight semesters. A direct link to the complete research may be found in the expanded post....
In a recent INFORMS Marketing Science article, Arun Gopalakrishnan of Rice University and his colleagues completed a study based on a national hair salon regarding the impact of a simple loyalty program. The big surprise to Professor Gopalakrishnan was that the loyalty program "didn’t increase the value of this program by getting people to go to the stores more often or spend more money on their visits, the main upside of the program was it got people to stick around with the firm as opposed to walking out and taking their business to other competitors."...
Learn the most important aspects of Financial Statement Analysis including key profitability and liquidity ratios, cash flow, and leverage. Act before Aug 31st and receive $10 off. Our Dog Days of August Special!...
Pricing decisions are among the most challenging and important decisions a company / manager / entrepreneur makes. They have obvious financial implications (think margin, price-volume trade-offs, CLV) but also more indirect implications when it comes to positioning in the mind of the consumer, loyalty, trials, and customer satisfaction....
Charlie Goetz, Senior Lecturer of Entrepreneurship at Emory University’s Goizueta Business School provides great tips for start-ups in this 20 minute podcast....
60 percent of employers indicated microcredentials would increase their confidence in a prospective employee’s skills, while 74 percent of working-age Canadians demonstrated interest in micro-credentials for either professional development, personal development or both. Learn more about this recent surge in microcredential interest as well as the five marketing metrics certifications offered by MBTN Academy....
Congratulations graduates! It's a big accomplishment. On to your first job. What should you expect? Some helpful advice in this article as well as information about MBTN Academy's great upgrade deals for former academic users....