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Business Education Resources Blog

Articles of interest for business education, marketing metrics/analytics, entrepreneurship, and strategy.

Our 2025 MBTN Academy catalog is here! You'll find short descriptions of our 65 modules for marketing, entrepreneurship, finance, core business math skills, statistics, operations, HR, and sustainability. Includes short description of the module, difficulty level, average time to complete, number of pages in the tutorial, and number of questions in the problem sets....

MBTN Academy announces the release of Sustainability2: Circularity, the second in a new series that covers sustainability concepts and resources. Circularity is a transformative approach to sustainability that challenges the traditional linear economy, which follows a "take, make, dispose" model. ...

You've designed and run an experiment to determine the lift relative to a base case for various changes in marketing activities. Fantastic! But how does one extrapolate the results from the experiment to estimate the net economic impact of a change of a marketing variable? Learn some approaches in this month's free MBTN Tutorial!...

Market capitalization ratios are crucial tools for investors aiming to evaluate the financial health and market value of a company. These ratios provide insight into a company's size, performance, and potential for growth relative to others in the market. This month's free MBTN tutorial covers six standard measures based on market capitalization....

Game theory is the study of strategic interactions where the outcomes for each participant depend on the actions of others. Rooted in economics and mathematics, it provides a framework for understanding competitive and cooperative behaviors in various contexts, from business negotiations to international relations....

This month's free MBTN tutorial addresses pricing decisions under conditions of constant elasticity, and is co-authored by Paul Farris and Phil Pfiefer of the Darden School of Business at the University of Virginia. Unlike linear functions, constant elasticity functions exhibit a different slope, but the same elasticity at each point on the curve. Discover how to find the profit maximizing price under these conditions in this month's tutorial....

Unlike simple averages that treat all data points equally, weighted averages assign importance to each number according to its relevance or 'weight'. Understanding how to properly use and interpret weighted averages can enhance your decision-making skills, whether in business, education, or even everyday personal finance. Learn more in this month's free MBTN tutorial!...