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Business Education Resources Blog

Articles of interest for business education, marketing metrics/analytics, entrepreneurship, and strategy.

01 Sep

Posted at 13:36h in Forecasting, Marketing, Marketing Management, New Product Introduction, Online Education, Research

You've designed and run an experiment to determine the lift relative to a base case for various changes in marketing activities. Fantastic! But how does one extrapolate the results from the experiment to estimate the net economic impact of a change of a marketing variable? Learn some approaches in this month's free MBTN Tutorial!...

01 Aug

Posted at 08:31h in Finance, Financial Statement Analysis

Market capitalization ratios are crucial tools for investors aiming to evaluate the financial health and market value of a company. These ratios provide insight into a company's size, performance, and potential for growth relative to others in the market. This month's free MBTN tutorial covers six standard measures based on market capitalization....

01 Jul

Posted at 08:43h in Online Education

Game theory is the study of strategic interactions where the outcomes for each participant depend on the actions of others. Rooted in economics and mathematics, it provides a framework for understanding competitive and cooperative behaviors in various contexts, from business negotiations to international relations....

03 Jun

Posted at 09:55h in Marketing, Marketing Analytics, Marketing Management, Online Education, Pricing, Strategy

This month's free MBTN tutorial addresses pricing decisions under conditions of constant elasticity, and is co-authored by Paul Farris and Phil Pfiefer of the Darden School of Business at the University of Virginia. Unlike linear functions, constant elasticity functions exhibit a different slope, but the same elasticity at each point on the curve. Discover how to find the profit maximizing price under these conditions in this month's tutorial....

03 May

Posted at 05:49h in Business Math, Online Education

Unlike simple averages that treat all data points equally, weighted averages assign importance to each number according to its relevance or 'weight'. Understanding how to properly use and interpret weighted averages can enhance your decision-making skills, whether in business, education, or even everyday personal finance. Learn more in this month's free MBTN tutorial!...

10 Apr

Posted at 13:55h in Badges, Online Education, Sustainability

MBTN Academy announces the beta release of Sustainability1: Triple Bottom Line, the first in a new series that covers sustainability concepts and resources. The tutorial is authored by Samantha Svoboda, our faculty author expert in this area. This module serves as an introduction to the triple bottom line of people, planet, and profits, and provides a great stepping off point for frameworks, resources, organizations, and standards related to sustainability efforts across the globe....