13 Mar Should MBAs Be Required to Take Competency Tests?
From a recent HBR Blogpost by Thomas Hout...
Business Education Resources Blog
Articles of interest for business education, marketing metrics/analytics, entrepreneurship, and strategy.05 Jul Quantifying the Intangible
From today's Washington Post Value Added: Quantifying the intangible amounts to profits by Thomas Heath. "Saaty realized right then that there must be a business in answering such questions for companies if a firm with the smarts and expertise of Intel sometimes lacked enough information to make the most informed decisions." This article is a great conversation starter about understanding how tools such as Conjoint Analysis can help managers make better informed decisions. It isn't about replacing business judgement, but about enhancing it....
14 Apr The Default Major: Skating Through B-School
Paul M. Mason does not give his business students the same exams he gave 10 or 15 years ago. “Not many of them would pass,” he says. Read the full text from this article in today's New York Times here. ...
19 Feb Is Test-Taking a Good Study Method?
I found this recent article in the NYTimes enlightening in a "back to the future" way. It discusses several studies on how retrieval testing seems to be a better approach for cementing knowledge in students. "The struggle helps you learn, but it makes you feel like you’re not learning,” said Nate Kornell, a psychologist at Williams College. “You feel like: ‘I don’t know it that well. This is hard and I’m having trouble coming up with this information.’ By contrast, he said, when rereading texts and possibly even drawing diagrams, “you say: ‘Oh, this is easier. I read this already.’...