Business Education Resources Blog
Articles of interest for business education, marketing metrics/analytics, entrepreneurship, and strategy.
September's free MBTN tutorial is on exchange rates and complements classes in pricing, international marketing, international business, finance, and strategy. We also include a link to an article by Uchenna Uzo at the Lagos Business School on how exchange rates (and inflation) affect pricing decisions in Nigeria....
Marketing should be more financially accountable to the business. This is the main point of Bill Harvey's article and interview with Joanna Seddon, who leads the Marketing Accountability Standards Board (MASB)....
August's free MBTN tutorial is Inventory 1: Inventory Management Fundamentals, the 1st module in our inventory management series. As companies struggle with supply chain challenges, it is important that everyone in a company have a good understanding of forces that shape inventory management systems. Author Robert Robicheaux introduces some of the key issues in inventory management theory and practice....
MBTN Academy announces the beta release of Weighted Averages authored by Gopala "GG" Ganesh. This module defines weighted average, how to calculate it, and provides marketing and finance examples of how it is used in business. The examples cover multi-tiered weighting problems as well as solving for a goal value within a weighted average context....
Gopala Ganesh of the Ryan School of Business at the University of North Texas (UNT) joins the MBTN as an author in the areas of marketing, statistics, and core business math skills. Welcome GG - we're so pleased to have you as part of the MBTN Author Team!...
MBTN Academy announces the beta release of Statistics 4: Nonlinear Regression authored by Alexander Skvorchevsky. Many economic processes cannot be described by simple or multiple linear regression models. In these circumstances, nonlinear regression models are often used. This module introduces advanced statistical techniques that may be used to model these relationships....
Author Herbert Smith Brolo walks through HP and Apple Income Statements and Balance Sheets using common size, percentage change, and trend analysis, three of the most common methods of analyzing financial statements....
RFM analysis is a great and quick way to categorize your customers. Ultimately, the goal of using these different measures is to place your customers into groups that your company may want to treat differently. Check out June's free MBTN Academy tutorial!...
May's free tutorial is HR3: Compensation Structure and covers salaried and hourly employees, exempt vs. non-exempt status based on the FLSA, bonuses, tips, commissions and draw. Essential topics for small businesses!...
MBTN Academy announces the beta release of Statistics 3: Multiple Correlation and Regression. This module covers statistics commonly used to describe the relationship between three or more numerically-scaled variables (correlation and regression), and is for more advanced business classes....
