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Advertising

21 Feb Strategy Interview with Roger Martin

Posted at 15:36h in Advertising, Marketing, Online Education, Strategy 0 Comments

Roger Martin, renowned author and advisor, shares his ideas on how to change the world of business with the Head of The B2B Institute, Jann Schwarz....

31 Mar GM / Ford STP Discussion Piece

Posted at 09:13h in Advertising, STP, Strategy, Teaching 0 Comments

Do your advertisements provide clear positioning to your target customers? Here are two commercials from Ford and GM that are great examples to consider. Watch the two commercials side-by-side and decide for yourself....