Certification Archives | MBTN Academy - Online Learning Tutorials, Problem Sets, and Certifications for Business Education

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Certification

13 Sep Marketing Mix Metrics Certification – New!

Posted at 09:53h in Certification, Marketing Management, Marketing Metrics, Marketing Mix 0 Comments

MBTN announces our sixth certification, Marketing Mix Metrics, covering topics included in our modules on Advertising Metrics, Distribution Metrics, Pricing 1, Promotion Metrics, Sales Force Management 2, and New Product Forecasting. ...

01 May Customer Acquisition Cost – May’s Free MBTN Tutorial

Posted at 15:37h in Certification, CLV, Customer, Marketing Analytics, Online Education 0 Comments

Customer Acquisition Cost (CAC) is a crucial metric that managers can use to better understand the cost of growing revenues through obtaining new customers. Learn more about CAC in this month's free MBTN tutorial!...

09 Apr Interview with CEO of Coursera

Posted at 11:22h in Certification, Higher Ed, Online Education, Strategy 0 Comments

Watch this wide-ranging interview with Jeff Maggioncalda, the CEO of Coursera where he touches on topics from edtech strategy to ChatGPT. ...

Earn Badges at MBTN in any of 60 modules

04 Jan MBTN Badges Are Here!

Posted at 08:13h in Badges, Certification, Higher Ed, Online Education, Teaching 0 Comments

MBTN Academy is excited to offer badges to recognize the successful completion of our learning modules. Earning a badge requires a score of 100% on a module's problem sets, and demonstrates a mastery of a particular business skill....

24 Dec Customer Acquisition Cost – New MBTN Module

Posted at 15:56h in Certification, CLV, Entrepreneurship, Marketing, Marketing Analytics, Online Education 0 Comments

The cost for a company to acquire a customer and how that cost compares to that customer's expected Customer Lifetime Value is a fundamental question for the success of a business model. This module will explain how to calculate and use CAC and the CLV to CAC ratio to improve business performance....

01 Nov Product Cannibalization – November’s Free Tutorial

Posted at 09:37h in Certification, New Product Introduction, Online Education 0 Comments

November's free MBTN tutorial addresses product cannibalization. New product growth is often gained at the expense of existing products. The metric that measures the impact is called the Cannibalization Rate....

11 Feb Coursera Marketing Analytics

Posted at 09:34h in Certification, CLV, Higher Ed, Marketing, Marketing Analytics, Online Education 0 Comments

One of the more popular free learning opportunities on Coursera is Raj Venkatesan's course on Marketing Analytics. Learn more about this course as well as MBTN's role in its original design and follow-on content in this blogpost....

12 Jul Micro Credentials

Posted at 15:28h in Certification, Entrepreneurship, Higher Ed, Online Education 0 Comments

60 percent of employers indicated microcredentials would increase their confidence in a prospective employee’s skills, while 74 percent of working-age Canadians demonstrated interest in micro-credentials for either professional development, personal development or both. Learn more about this recent surge in microcredential interest as well as the five marketing metrics certifications offered by MBTN Academy....

22 May Congratulations! Now what?

Posted at 07:19h in Business, Certification, Graduation, Online Education 0 Comments

Congratulations graduates! It's a big accomplishment. On to your first job. What should you expect? Some helpful advice in this article as well as information about MBTN Academy's great upgrade deals for former academic users....

14 Dec The Certification Exams Are DIFFICULT!

Posted at 11:08h in Certification, Higher Ed, Teaching 0 Comments

Recently, we received this insightful description of how one student prepared to take the certification exam. And, she passed on her first try!...