Gopala Ganesh of the Ryan School of Business at the University of North Texas (UNT) joins the MBTN as an author in the areas of marketing, statistics, and core business math skills. Welcome GG - we're so pleased to have you as part of the MBTN Author Team!...
MBTN Academy announces the beta release of Statistics 4: Nonlinear Regression authored by Alexander Skvorchevsky. Many economic processes cannot be described by simple or multiple linear regression models. In these circumstances, nonlinear regression models are often used. This module introduces advanced statistical techniques that may be used to model these relationships....
RFM analysis is a great and quick way to categorize your customers. Ultimately, the goal of using these different measures is to place your customers into groups that your company may want to treat differently. Check out June's free MBTN Academy tutorial!...
One of the more popular free learning opportunities on Coursera is Raj Venkatesan's course on Marketing Analytics. Learn more about this course as well as MBTN's role in its original design and follow-on content in this blogpost....