Marketing Metrics Archives | MBTN Academy - Online Learning Tutorials, Problem Sets, and Certifications for Business Education

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Marketing Metrics

13 Sep Marketing Mix Metrics Certification – New!

Posted at 09:53h in Certification, Marketing Management, Marketing Metrics, Marketing Mix 0 Comments

MBTN announces our sixth certification, Marketing Mix Metrics, covering topics included in our modules on Advertising Metrics, Distribution Metrics, Pricing 1, Promotion Metrics, Sales Force Management 2, and New Product Forecasting. ...

12 Jul 1000 Marketing Metrics Certifications

Posted at 11:08h in Marketing Analytics, Marketing Metrics 0 Comments

MBTN Academy recently issued its 1000th Marketing Metrics Certification. Congratulations to all the recipients - you're part of an elite group who have demonstrated their knowledge and use of KPIs for marketing management!...

19 Dec Marketing Metrics and Marketing Analytics

Posted at 11:50h in CLV, Marketing, Marketing Analytics, Marketing Metrics, Statistics 0 Comments

How are marketing metrics and marketing analytics related? This post provides a quick summary of the differences between these two essential pieces of the marketing function....