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Marketing

29 Mar Results from the CMO Survey

Posted at 11:46h in Management, Marketing, Online Education, Strategy 0 Comments

It's been an especially interesting 12 months for marketing professionals with many longer term trends being accelerated due to Covid. Dr. Christine Moorman provides highlights from the most recent CMO survey out of Fuqua....

21 Jun Price / Volume and the Atlanta Falcons Concessions

Posted at 22:01h in Marketing, Podcast, Pricing, Teaching 0 Comments

$14 beer and $7 hot dogs at sports stadiums. Why is that the right price? Or strategy? This podcast from the folks at Planet Money could be an excellent case analysis for price/volume trade-offs and other considerations in pricing....