MBTN Academy announces the beta release of Statistics 3: Multiple Correlation and Regression. This module covers statistics commonly used to describe the relationship between three or more numerically-scaled variables (correlation and regression), and is for more advanced business classes....
Starting in April, MBTN will provide free access to one of our tutorials each month. We'll randomly select one tutorial from our ever-expanding set to highlight. You may read through the content, try out the sample problems, and hopefully, learn a thing or two. This month's tutorial is on Distribution Metrics....
One of the more popular free learning opportunities on Coursera is Raj Venkatesan's course on Marketing Analytics. Learn more about this course as well as MBTN's role in its original design and follow-on content in this blogpost....
Clip from a Fall 2021 MMA presentation by Stu James on how math anxiety affects learning goals and how MBTN's mastery-based learning system attempts to reduce anxiety leading to better learning outcomes - knowledge retention, topic coverage, more challenging content....
We were thrilled to learn of the recent publication of a research paper on the use of MBTN in an undergraduate Marketing Metrics course. The paper provides a detailed description of how the authors implemented MBTN in both an online and in person format over eight semesters. A direct link to the complete research may be found in the expanded post....
60 percent of employers indicated microcredentials would increase their confidence in a prospective employee’s skills, while 74 percent of working-age Canadians demonstrated interest in micro-credentials for either professional development, personal development or both. Learn more about this recent surge in microcredential interest as well as the five marketing metrics certifications offered by MBTN Academy....
Congratulations graduates! It's a big accomplishment. On to your first job. What should you expect? Some helpful advice in this article as well as information about MBTN Academy's great upgrade deals for former academic users....
It's been an especially interesting 12 months for marketing professionals with many longer term trends being accelerated due to Covid. Dr. Christine Moorman provides highlights from the most recent CMO survey out of Fuqua....
Scott Galloway of NYU predicts a handful of elite cyborg monopolies will soon monopolize higher education. You didn't expect Galloway to show restraint, did you? Lots of thought provoking perspectives here....
Interesting article this morning in the NYTimes that highlights the challenges of keeping business education relevant in today's rapidly changing environment. Here's an excerpt, with a link to the full article that uses some examples from Cornell Tech's innovative program that brings M.B.A. candidates and graduate students in computer science together. Greg Pass, the former chief technology officer of Twitter, put the matter succinctly. The M.B.A., he observed, is “a challenged brand.” That’s because the degree suggests a person steeped in finance and corporate strategy rather than in the digital-age arts of speed and constant experimentation — and in skills like...