Pricing Archives | MBTN Academy - Online Learning Tutorials, Problem Sets, and Certifications for Business Education

03 Jun Pricing2 Constant Elasticity – June’s Free MBTN Tutorial

Posted at 09:55h in Marketing, Marketing Analytics, Marketing Management, Online Education, Pricing, Strategy 0 Comments

This month's free MBTN tutorial addresses pricing decisions under conditions of constant elasticity, and is co-authored by Paul Farris and Phil Pfiefer of the Darden School of Business at the University of Virginia. Unlike linear functions, constant elasticity functions exhibit a different slope, but the same elasticity at each point on the curve. Discover how to find the profit maximizing price under these conditions in this month's tutorial....

01 Sep Exchange Rates – Free Tutorial for September

Posted at 05:47h in Finance, Higher Ed, International, Marketing, Online Education, Pricing, Teaching 0 Comments

September's free MBTN tutorial is on exchange rates and complements classes in pricing, international marketing, international business, finance, and strategy. We also include a link to an article by Uchenna Uzo at the Lagos Business School on how exchange rates (and inflation) affect pricing decisions in Nigeria....

08 Jan Exchange Rates – New MBTN Module

Posted at 16:33h in Finance, International, Marketing, Pricing 0 Comments

MBTN Academy releases our new module on exchange rates. Covers many topics related to exchange rates including: spot vs. forward exchange rates, factors that impact exchange rates, impact of exchange rates on pricing, costs, and financial planning, hedging against currency risk, cryptocurrencies, and more! MBTN faculty may add to Winter / Spring classes at no charge....

08 Aug The Challenge of Pricing

Posted at 07:14h in Marketing, Pricing, STP 0 Comments

Pricing decisions are among the most challenging and important decisions a company / manager / entrepreneur makes. They have obvious financial implications (think margin, price-volume trade-offs, CLV) but also more indirect implications when it comes to positioning in the mind of the consumer, loyalty, trials, and customer satisfaction....

28 Jul Entrepreneurship Tips Podcast

Posted at 14:27h in Business, Customer, Entrepreneurship, Marketing, Podcast, Pricing, Strategy 0 Comments

Charlie Goetz, Senior Lecturer of Entrepreneurship at Emory University’s Goizueta Business School provides great tips for start-ups in this 20 minute podcast....

21 Jun Price / Volume and the Atlanta Falcons Concessions

Posted at 22:01h in Marketing, Podcast, Pricing, Teaching 0 Comments

$14 beer and $7 hot dogs at sports stadiums. Why is that the right price? Or strategy? This podcast from the folks at Planet Money could be an excellent case analysis for price/volume trade-offs and other considerations in pricing....

04 Feb Is the Objective Magic or Margin?

Posted at 05:32h in Culture, Management, Pricing, Strategy 0 Comments

Do I believe in the importance of knowing how to calculate the profit maximizing price, understanding the elasticity of demand, and appreciating price/volume trade-offs? Absolutely! Every business person / entrepreneur should have a good grasp of these fundamentals. But that doesn't mean we have to set the price at the profit maximizing price, because that's what came out of Excel. What's your objective?...