Uncategorized Archives | MBTN Academy - Online Learning Tutorials, Problem Sets, and Certifications for Business Education
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Uncategorized

24 Nov

Posted at 18:56h in Uncategorized

If you are managing social media, you no doubt have wondered about things such as: Are short posts more effective than long ones? What time of day is most effective to post? Here's an article that summarizes some research that sheds some light on those issues. Remember, however, that you have to keep in mind your target market! These are very broad results and may not be representative of your customers. http://blog.bufferapp.com/social-media-stats-studies...

24 Nov

Posted at 18:52h in Uncategorized

This looks like an interesting conference that is being hosted at Brown University in Providence, RI in just a few weeks. The conference is completely student-run and features a number of fabulous speakers. So, if you happen to be in the Northeast, it could be a great way to spend a weekend! Here's the blurb from one of the organizers: You're invited to the A Better World by Design conference! This will be our seventh year hosting our student-run conference on environmentally and socially conscious design, and we would love for you to be a part of...

23 Feb

Posted at 12:03h in Uncategorized

While disruptive technologies get most of the headlines these days, incremental improvements can lead to significant competitive advantage over the long run, especially if those improvements are done continuously. Here's an article about how Britain's cycling coach did just that to achieve a win in the Tour de France. When you think about it, that is precisely what metrics analysis sets out to do - helping us measure improvement (even small improvement) in key areas that over time can have a big impact on the performance of a business. This Coach Improved Every Tiny Thing by 1 Percent and...

19 Feb

Posted at 17:27h in Uncategorized

Remember being graded on the curve? Maybe you still are. Should managers "grade" their employees' performance on the curve? What impact does this have on employee morale and company culture? What is the role of employee development under this system? These are some of the questions pondered by Josh Bersin in his LinkedIn post, The Myth of the Bell Curve....

17 Feb

Posted at 19:16h in Uncategorized

I've started reading Seth Godin's blog on a daily basis. You might like to as well. I appreciate that he publishes his thoughts at the beginning of each day. That is when my mind is open enough to explore and ponder (for me anyway, yours might be at the end of the evening). I appreciated what Seth had to say in this recent blog post, so I'm sharing it with you. If you're a student in business school, headed for a future in an yet, undetermined company, consider his words. What kind of company...

27 Aug

Posted at 14:39h in Uncategorized

We're pleased to announce that we've partnered with AxcessCapon to provide marketing professors and professionals an integrated book and problem set package. Noel Capon has worked with us to create a special edition of Capon's Marketing Framework that has integrated MBTN modules packaged with this edition. The price for the electronic version of this bundle is $49.70, a far cry from most marketing textbooks. Plus students have the opportunity to practice the implementation of many of the concepts presented in the text. The modules integrated in the electronic version of the textbook are: Chapter 2 includes two...

06 Apr

Posted at 05:51h in Uncategorized

The morning of April 6th starting at 6am EST, we will be upgrading the tutorials from Flash to HTML5. We expect this to take less than an hour to complete and during that time, you should have access to the pdf files. Like Flash, HTML is not compatible with all systems, but we expect this will be a good improvement for those of you on tablets. Please let us know if you experience any problems with the new tutorials....

03 Feb

Posted at 12:28h in Uncategorized

I love interviews and books that send your mind spinning with creative thoughts and new directions. Seth's interview with Krista Tippett is one of those interviews that would benefit marketers and entrepreneurs alike. It's an hour long, but perfect for your morning commute or to discuss with your study group or executive team! Seth Godin on Being Interview...