01 Sep Marketing Experiments 2: September Free Tutorial

You’ve designed and run an experiment to determine the lift relative to a base case for various changes in marketing activities. Fantastic! But how does one extrapolate the results from the experiment to estimate the net economic impact of a change of a marketing variable? That’s the content of Marketing Experiments 2 module, this month’s free tutorial from MBTN Academy. We’ll use three contexts to illustrate simple extrapolation approaches: geography, channels, and seasonality.

To access the tutorial, simply click on the link below. And don’t forget, our modules also include problem sets to give you additional practice and feedback on these concepts. The link will be available through September 2024.

Monthly MBTN Module – Marketing Experiments 2

If you find these tutorials valuable and you are faculty at a University or Community College, you might also be interested in our complete catalog of MBTN modules, available for use in academic settings. You can choose any combination of 3 or more modules to suit your needs.

Our complete catalog of MBTN modules

Brochure for Marketing Modules and Certifications when used in an academic setting

If you’re an individual interested in financial or other business topics, use consider following links to enhance your knowledge base.

Marketing Bundle – includes all Marketing Modules ($59.95)

MBTN All Modules and Certifications ($99.95)

Best regards,
Your Team at MBTN Academy

We hope you enjoy this month’s tutorial on calculating the potential economic impact of a marketing decision based on marketing experiment results.

Best regards,
Your Team at MBTN Academy

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