NEW! Marketing Mix Metrics Certification | MBTN Academy
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13 Sep Marketing Mix Metrics Certification – New!

Posted at 09:53h in Certification, Marketing Management, Marketing Metrics, Marketing Mix by

MBTN is excited to announce a new certification for Marketing Mix Metrics. This marks the sixth installment in its popular line of Marketing Metrics Micro-Certifications. The Marketing Mix Certification covers the topics in MBTN modules – Advertising Metrics, Distribution Metrics, Pricing 1, Promotion Metrics, Sales Force Management 2, and New Product Forecasting.

The Marketing Mix Certification covers a wide range of topics including:

– Impressions, gross rating points, CPM, reach, frequency, and share of voice.
– Numeric distribution, all commodity volume (ACV), product category volume (PCV) and out-of-stocks
– Hierarchy of effects, awareness, availability (ACV%), trial rate, repeat purchase, and intent to behavior translation.
– Maximum willing to buy, maximum reservation price, profit maximizing price, and price elasticity.
– Baseline and incremental sales, promotional lift, coupon redemption rates, and promotion pass-through percentages.
– Pipeline analysis, stages of lead analysis, CRM, sales forecasting techniques, sales force workload and performance.
– Return on marketing investment (ROMI)

The Marketing Mix Certification is a great follow-up to the Profit Impact Metrics Certification. Completing these two certifications demonstrates a broad command of essential marketing skills and topics.

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