MBTN Modules

Margins 1: Introduction*
Market Share Metrics 1*
Breakeven Analysis*
Profit Dynamics*
Customer Lifetime Value 1*

Advertising Metrics*
Cannibalization*
Conjoint Analysis
Customer Acquisition Cost*
Customer Lifetime Value 2*
Distribution Measures*
Exchange Rates
Game Theory 1
Margins 2: Channels*
Market Share Metrics 2*
Marketing Experiments 1
Marketing Experiments 2
Marketing ROI
Marketing Variance Analysis
New Product Forecasting*
Perceptual Mapping
Pricing 1: Linear Demand*
Pricing 2: Constant Elasticity*
Promotion Profitability*
RFM Analysis
Sales Force Management 1
Sales Force Management 2*
Sustainability4: Greenwashing
Web Metrics*

* Modules that are part of the Marketing Metrics Certification process.

Financial Statements 1: Introduction
Financial Statements 2: Balance Sheet
Financial Statements 3: Income Statement
Financial Statements 4: Cash Flow
Financial Statements 5: Analysis
Financial Metrics 1: Measures of Profitability
Financial Metrics 2: Liquidity and Solvency
Financial Metrics 3: Market Capitalization

Breakeven Analysis
Customer Acquisition Cost
Customer Lifetime Value 2
Exchange Rates
Leverage 1: Operating Leverage
Leverage 2: Financial Leverage
Margins 1: Introduction
Marketing ROI
Marketing Variance Analysis
NPV 1: Time Value of Money
NPV 2: Discounted Cash Flow
Pricing 1: Linear Demand
Profit Dynamics
Sustainability1: Triple Bottom Line
Working Capital Management

Financial Statements 1: Introduction
Breakeven Analysis
Profit Dynamics
Financial Metrics 1: Measures of Profitability
Customer Acquisition Cost
Customer Lifetime Value 1
RFM Analysis
Sales Force Management 2
Web Metrics
HR Metrics 3: Compensation Structure
Leverage 1: Operating Leverage
Leverage 2: Financial Leverage

Algebra 1
Percentages
Weighted Averages
Growth Rates
Statistics 1: Introduction
Statistics 2: Correlation and Regression
Statistics 3: Mult Correlation & Regression
Statistics 4: Nonlinear Regression
Statistics 5: Time Series Analysis
Inventory Management 1
Inventory Management 2
Inventory Management 3
Inventory Management 4
Sustainability2: Circularity
Sustainability3: Life Cycle Analysis
Optimization 1
Optimization 2

HR Metrics 1: HR Staff and Expense Metrics
HR Metrics 2: Staffing Metrics
HR Metrics 3: Compensation Structure
HR Metrics 4: Wage and Location Tools
HR Metrics 5: Benefits

Sustainability1: Triple Bottom Line
Sustainability2: Circularity
Sustainability3: Life Cycle Analysis
Sustainability4: Greenwashing

Would you try MBTN yourself to see how it works?  Use the following link to register for free access to our Algebra 1 module with 2 (of 4) problem sets.  This module is usually used to refresh some basic concepts and use of Excel.  Give it a try at the following link:

Free MBTN Trial (Algebra 1)

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Faculty may contact us directly for full evaluation access.  Thank you!