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Quantifying the Intangible

05 Jul Quantifying the Intangible

Posted at 09:26h in Uncategorized by

From today’s Washington Post

Value Added: Quantifying the intangible amounts to profits by Thomas Heath.

“Saaty realized right then that there must be a business in answering such questions for companies if a firm with the smarts and expertise of Intel sometimes lacked enough information to make the most informed decisions.”

This article is a great conversation starter about understanding how tools such as Conjoint Analysis can help managers make better informed decisions. It isn’t about replacing business judgement, but about enhancing it.

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