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29 Mar Results from the CMO Survey

Posted at 11:46h in Management, Marketing, Online Education, Strategy by

It’s been an especially interesting 12 months for marketing professionals with many longer term trends being accelerated due to Covid.  Dr. Christine Moorman provides highlights from the most recent CMO survey out of Fuqua.  I’d love to hear what you think of the results and if the company you work for is significantly different, are you concerned?  Or do you think charting a different course is a smart strategy?

The full survey as well as past results are available at:  https://cmosurvey.org/

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