03 Jun Pricing2 Constant Elasticity – June’s Free MBTN Tutorial
Posted at 09:55h
in Marketing, Marketing Analytics, Marketing Management, Online Education, Pricing, Strategy 0 Comments
This month's free MBTN tutorial addresses pricing decisions under conditions of constant elasticity, and is co-authored by Paul Farris and Phil Pfiefer of the Darden School of Business at the University of Virginia. Unlike linear functions, constant elasticity functions exhibit a different slope, but the same elasticity at each point on the curve. Discover how to find the profit maximizing price under these conditions in this month's tutorial....