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Marketing Metrics Tag

19 Dec Marketing Metrics and Marketing Analytics

Posted at 11:50h in CLV, Marketing, Marketing Analytics, Marketing Metrics, Statistics 0 Comments

How are marketing metrics and marketing analytics related? This post provides a quick summary of the differences between these two essential pieces of the marketing function....

14 Jun EMAC Presentation Highlights – MBTN Module Use in Marketing Classes

Posted at 05:02h in Marketing, Marketing Analytics, Marketing Management, Marketing Principles 0 Comments

For the EMAC conference held last month, I had prepared usage statistics regarding marketing classes and the selection of modules (topics) by faculty. These statistics proved to be valuable for both the MBTN faculty and individuals contemplating the use of MBTN. Moreover, the selection of modules can also serve as an indicator of the topics covered in marketing courses at business schools....