Pricing Archives | MBTN Academy - Online Learning Tutorials, Problem Sets, and Certifications for Business Education
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Pricing Tag

03 Jun

Posted at 09:55h in Marketing, Marketing Analytics, Marketing Management, Online Education, Pricing, Strategy

This month's free MBTN tutorial addresses pricing decisions under conditions of constant elasticity, and is co-authored by Paul Farris and Phil Pfiefer of the Darden School of Business at the University of Virginia. Unlike linear functions, constant elasticity functions exhibit a different slope, but the same elasticity at each point on the curve. Discover how to find the profit maximizing price under these conditions in this month's tutorial....